{"id":11922,"date":"2023-10-18T13:11:05","date_gmt":"2023-10-18T11:11:05","guid":{"rendered":"https:\/\/www.bak.hr\/?p=11922"},"modified":"2023-10-18T13:11:06","modified_gmt":"2023-10-18T11:11:06","slug":"studenti-menadzmenta-u-kulturi-i-kulturom-turizmu-pricama-ozivljavaju-svoj-grad","status":"publish","type":"post","link":"https:\/\/www.bak.hr\/en\/studenti-menadzmenta-u-kulturi-i-kulturom-turizmu-pricama-ozivljavaju-svoj-grad\/","title":{"rendered":"Studenti Menad\u017ementa u kulturi i kulturom turizmu pri\u010dama o\u017eivljavaju svoj grad!"},"content":{"rendered":"<p>Panel &#8220;Pri\u010dom o\u017eivi svoj grad!&#8221; na Festivalu kulture i komunikacija, organiziran od strane studenata Menad\u017ementa u kulturi i kulturnom turizmu: Katje Ebenberger, Elene \u0160imuni\u0107, Lovre Pavlina i Petre Pr\u0161a, istra\u017eivao je va\u017enost <em>storytellinga<\/em> u turizmu. Panelistice, Iva Silla (Kaziva\u010dica) i Dijana Zori\u0107(StoryLAb), podijelile su svoje iskustvo kao uspje\u0161ne poduzetnice u kreativnom turizmu.<\/p>\n\n\n\n<p>Uvodni razgovor dotakao se su\u0161tine <em>storytellinga<\/em> u turizmu, nagla\u0161avaju\u0107i da on pru\u017ea jedinstveno iskustvo i povezuje turiste s destinacijom. Panel je istaknuo kako biti dobar (i uspje\u0161an) <em>storyteller<\/em> te kako prepoznati i realizirati pri\u010de koje oboga\u0107uju turisti\u010dku ponudu.<\/p>\n\n\n\n<p>Rasprava se usmjerila prema financiranju projekata, izazovima i suradnji s lokalnom zajednicom. Panelistice su istakle va\u017enost strasti i edukacije te naveli primjere uspje\u0161nih projekata poput Secret Zagreba i StoryLaba.<\/p>\n\n\n\n<p>Zaklju\u010dak panela naglasio je da je <em>storytelling<\/em> klju\u010dan alat za brendiranje turisti\u010dkih destinacija. Unato\u010d izazovima, panel je potvrdio da je kreativni turizam temeljen na kvaliteti i individualnom do\u017eivljaju klju\u010dan za privla\u010denje novih generacija turista.<\/p>\n\n\n\n<p>Josipa \u0160ikli\u0107, vlasnica Purgerice, lokalna pripovjeda\u010dica-vodi\u010dica u Zagrebu, slobodna prevoditeljica i osoba na doga\u0111anjima zadu\u017eena za osmijeh, na\u017ealost, nije mogla sudjelovati na na\u0161em panelu. Ipak, odlu\u010dila je darovati na\u0161im studentima Menad\u017ementa u kulturi besplatnu <em>storytelling<\/em> turu, i to u savr\u0161eno vrijeme. U ponedjeljak, 16.10., kada se bablje ljeto povuklo, a jesen zavladala Zagrebom, kontesa Nera provela nas je Gornjim gradom, o\u017eivljavaju\u0107i legende o Gri\u010du, pri\u010de o vje\u0161ti\u010djem progonu, ljubavnim skandalima, tajnim tunelima i mnogim drugim zanimljivim pri\u010dama. Naravno, nije izostalo ni u\u017eivanje u medenjacima Barice Cindek. Veliko hvala Josipi iz Purgerica \u2013 Your Guide to Zagreb na nezaboravnoj ve\u010deri!<\/p>","protected":false},"excerpt":{"rendered":"<p>Panel &#8220;Pri\u010dom o\u017eivi svoj grad!&#8221; na Festivalu kulture i komunikacija, organiziran od strane studenata Menad\u017ementa u kulturi i kulturnom turizmu: Katje Ebenberger, Elene \u0160imuni\u0107, Lovre Pavlina i Petre Pr\u0161a, istra\u017eivao je va\u017enost storytellinga u turizmu. Panelistice, Iva Silla (Kaziva\u010dica) i Dijana Zori\u0107(StoryLAb), podijelile su svoje iskustvo kao uspje\u0161ne poduzetnice u kreativnom turizmu. Uvodni razgovor dotakao [&hellip;]<\/p>","protected":false},"author":4,"featured_media":11925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"opcije-prikaza-objave":[],"dogadanja":[],"class_list":["post-11922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"acf":{"photo_gallery":{"galerija":[[{"id":11925,"title":"20231017_172248(1)","caption":"","full_image_url":"https:\/\/www.bak.hr\/wp-content\/uploads\/2023\/10\/20231017_1722481-scaled.jpg","thumbnail_image_url":"https:\/\/www.bak.hr\/wp-content\/uploads\/2023\/10\/20231017_1722481-150x150.jpg","large_srcset":"https:\/\/www.bak.hr\/wp-content\/uploads\/2023\/10\/20231017_1722481-1024x1024.jpg 1024w, https:\/\/www.bak.hr\/wp-content\/uploads\/2023\/10\/20231017_1722481-300x300.jpg 300w, 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