Study programme

Tourism and hospitality management

Scientific area of Social Sciences, scientific field Economics.
Curriculum:
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Detailed description

Why choose Tourism and Hospitality Management?

Tourism and hospitality are among the fastest growing industries in the world, offering a wide range of exciting career opportunities. By choosing our program, you will gain the skills and knowledge needed to succeed in these dynamic fields. Whether you aspire to manage a luxury hotel, a family-run tourism business, create unforgettable experiences as a tour operator, or lead a destination marketing organization, this program is designed to prepare you for success.

Why our program?

  • Experienced lecturers: Learn from industry experts and seasoned professionals who bring real-world knowledge to the classroom.
  • Global network: Connect with alumni and industry leaders worldwide through our extensive network.
  • Modern spaces: Take advantage of modern spaces and resources designed to enhance your learning experience.
  • Personalized support: Receive personalized academic and career support to help you achieve your goals.

About the programme

Knowledge and practical skills

Our comprehensive program covers key topics such as:

•  Strategic management: Learn to develop and implement business strategies that lead to success in tourism and hospitality businesses.

•  Marketing management: Gain expertise in digital marketing, social media strategies, and brand management tailored to the tourism and hospitality sector.

•  Operations management: Learn the intricacies of managing day-to-day operations, from front desk management to food and beverage service.

•  Sustainable tourism: Explore sustainable practices and their importance in preserving cultural and natural resources for future generations.

We believe in learning by doing! Our program includes:

•  Practice: Gain practical experience in leading hotels, resorts and tourism organizations.

•  Field visits: Participate in study trips to top tourist destinations and hospitality facilities.

•  Projects and case studies: Work on real projects and case studies to apply theoretical knowledge in practical situations.

Areas for which the study will prepare you…

Graduates of our program can choose from a variety of career paths, including:

•  Upravljanje boutique hotelom ili sudjelovanje u vođenju velikih hotelskih sustava

•  Planiranje i organizacija turističkih događanja

•  Vođenje turističke agencije ili tima u većoj organizaciji

•  Primjena marketinga u upravljanju destinacijama

•  Turistički consulting (savjetovanje u turizmu)

•  Rad u F&B menadžmentu ili pokretanje vlastitog bara ili restorana

Join us today!

Embark on an exciting and challenging journey in tourism and hospitality. Apply now and take the first step towards a successful career. For more information, contact us at: upisi@bak.hr

Short information
Study:
Tourism and hospitality management
Way of studying
Regular, Extraordinary
Method of performance
At location - Biograd n/M
Duration of studies
3 academic years / 6 semesters
ECTS
180
Cijena jedne godine studiranja:
3.000,00 €
Professional title after graduation
bachelor's degree in economics
(bacc. oec.)
Head of the study programme
izv. prof. dr. sc. Ivan Ružić