Why choose Tourism and Hospitality Management?
Tourism and hospitality are among the fastest growing industries in the world, offering a wide range of exciting career opportunities. By choosing our program, you will gain the skills and knowledge needed to succeed in these dynamic fields. Whether you aspire to manage a luxury hotel, a family-run tourism business, create unforgettable experiences as a tour operator, or lead a destination marketing organization, this program is designed to prepare you for success.
Why our program?
- Experienced lecturers: Learn from industry experts and seasoned professionals who bring real-world knowledge to the classroom.
- Global network: Connect with alumni and industry leaders worldwide through our extensive network.
- Modern spaces: Take advantage of modern spaces and resources designed to enhance your learning experience.
- Personalized support: Receive personalized academic and career support to help you achieve your goals.





About the programme
Knowledge and practical skills
Our comprehensive program covers key topics such as:
• Strategic management: Learn to develop and implement business strategies that lead to success in tourism and hospitality businesses.
• Marketing management: Gain expertise in digital marketing, social media strategies, and brand management tailored to the tourism and hospitality sector.
• Operations management: Learn the intricacies of managing day-to-day operations, from front desk management to food and beverage service.
• Sustainable tourism: Explore sustainable practices and their importance in preserving cultural and natural resources for future generations.
We believe in learning by doing! Our program includes:
• Practice: Gain practical experience in leading hotels, resorts and tourism organizations.
• Field visits: Participate in study trips to top tourist destinations and hospitality facilities.
• Projects and case studies: Work on real projects and case studies to apply theoretical knowledge in practical situations.
Areas for which the study will prepare you…
Graduates of our program can choose from a variety of career paths, including:
• Upravljanje boutique hotelom ili sudjelovanje u vođenju velikih hotelskih sustava
• Planiranje i organizacija turističkih događanja
• Vođenje turističke agencije ili tima u većoj organizaciji
• Primjena marketinga u upravljanju destinacijama
• Turistički consulting (savjetovanje u turizmu)
• Rad u F&B menadžmentu ili pokretanje vlastitog bara ili restorana






Join us today!
Embark on an exciting and challenging journey in tourism and hospitality. Apply now and take the first step towards a successful career. For more information, contact us at: upisi@bak.hr


