Veleučilište Baltazar

IJMBS Vol.3 / No.4 / 2017.

1-92

IJMBS Vol.3 / No.4 / 2017.

complete edition

3-9

Opinion leaders - opportunity or threat for the company?

Marić, D., Kovač Žnideršić, R. i Grubor, A.

10-17

Application of marketing strategy for creation of competitive offer for river cruise

Ružić, D., Bosnić, I. i Zdunic Borota, M.

18-24

Customer perception of guerilla marketing

Milak, A. i Dobrinić, D.

25-30

Tensions in corporate creativity

Deckert, C.

31-37

The impact of emotional branding on consumers in Croatian northern region

Tančin, K. i Gregurec, I.

38-43

Correlation between the tools and development process and the production process in SMEs

Karničar Šenk, M. i Roblek, M.

44-51

#instafood – a first investigation of the “social eater” on Instagram

Willers, C. i Schmidt, S.

52-59

The perceived business value of social media at work

Razmerita, L., Kirchner, K. i Nielsen, P.

60-66

Determinants of mobile internet usage and opportunities for m-marketing among youth in the republic of Macedonia

Trenevska Blagoeva, K. i Mijoska, M.

67-75

Consumer knowledge about food labelling in Slovakia

Daňo, F. i Krnáčová, P.

76-83

Openness and design practices in academic libraries

Gasparini, A. i Culén, A.L.

84-90

Identification and use of information and communication technology in the promotion of Croatian tourism

Kelić, I., Biloš, A. i Pucar, M.